Conference Schedule

Tuesday, March 26th

8:00 am

Continental Breakfast
Registration Opens
Trade Show Opens

8:45 – 9:00
Opening Remarks

9:00 – 10:00
Marketing Your Products
Dave Mansfield, War Horse Brewing

10:00 – 10:30
Coffee Break
Trade Show

10:30 – 11:30
The Craft Beverage Scene in Upstate New York
Don Cazentre, writer for, and The Post-Standard

11:30 – 12:00
Craft Beverage Updates from the NYS Liquor Authority
Thomas Donohue

12:00 – 1:00 pm
Trade Show


1:00 – 1:30
A Farm Story: How you got to where you are today and what you might do differently.

Laurie Ten Eyck and Dietrich Gehring, Indian Ladder Farms Cidery and Brewery

1:30 – 2:00
New York Grown and Certified Program
Emily Cook, New York State Department of Agriculture and Markets

2:00 – 2:30
Considerations when expanding your tasting room
Joe Kime, Beardsley Design

2:30 – 3:00
Coffee Break
Trade Show

3:00 – 3:30
Updates from Cornell AgriTech supporting the craft beverage industry
Chris Gerling, Manager of the Vinification & Brewing Laboratory, Cornell AgriTech

3:30 – 4:00
State and Local Economic Development Assistance
Bob Aronson, Seneca County Industrial Development Agency

4:00 – 5:00
Panel Discussion: Branding your Craft Beverage Business
Panelists: Young Lion Brewing Company, Rohrbach’s Brewing Company, Original Stumpblower Ciderworks, CB Craft Brewers
Moderated by Glenn Clark of Crafting A Brand

5:00 – 6:00
Post-conference Social Hour

Network with colleagues, speakers and trade show participants

6:30 (optional, pre-registration required)
Dinner at Parker’s Grille & Tap House in Seneca Falls
Attendees are responsible for purchasing their own dinner