Conference Schedule

Tuesday, March 26th

8:00 am

Continental Breakfast
Registration Opens
Trade Show Opens

8:45 – 9:00
Opening Remarks

9:00 – 10:00
Marketing Your Products
Dave Mansfield, War Horse Brewing

10:00 – 10:30
Coffee Break
Trade Show

10:30 – 11:15
The Craft Beverage Scene in Upstate New York
Don Cazentre, writer for, and The Post-Standard

11:15 – 11:45
Craft Beverage Updates from the NYS Liquor Authority
Thomas Donohue

11:45 – 12:15
News from Empire State Development
Speaker to be announced

12:15 – 1:00 pm
Trade Show


1:00 – 1:30
A Farm Story: How you got to where you are today and what you might do differently.

Laurie Ten Eyck and Dietrich Gehring, Indian Ladder Farms Cidery and Brewery

1:30 – 2:00
New York Grown and Certified Program
Jessica Brooks, New York State Department of Agriculture and Markets

2:00 – 2:30
Tasting Room Experience Survey
Speaker to be announced

2:30 – 3:00
Coffee Break
Trade Show

3:00 – 3:30 (choose one session)
Brewery Session or Cider Session
Learn the benefits of becoming New York State Grown & Certified
Speakers to be announced

3:30 – 4:00 (choose one session)
Brewery Session or Cider Session
Beer: Off Flavor Demo
Cider: Dryness Scale for Ciders
Speakers to be announced

4:00 – 5:00
Panel Discussion: Branding your Craft Beverage Business
Moderated by Glenn Clark, President, Crafting A Brand
Speakers to be announced

5:00 – 6:00
Post-conference Social Hour

Network with colleagues, speakers and trade show participants

6:30 (optional, pre-registration required)
Dinner at Parker’s Grille & Tap House in Seneca Falls
Attendees are responsible for purchasing their own dinner