Tuesday, March 27th

8:00am - 8:45am

Arrive / Sign-In, Trade Show

8:45am - 9:25am

Paul Leone - NYS Brewers Association   |   New York State Craft Beer - The Present and Future

David DeFisher - Apple Country Spirits and Rootstock Ciderworks | State of NYS Cider Industry

9:25am - 10:05am

Michael Weber - Alcohol and Tobacco Tax and Trade Bureau   |   Malt Beverage Product Labeling Approval Process

Sean Prather -  Alchohol and Tobacco Tax and Trade Bureau   |   Cider Product Labeling Approval Process

10:05am - 10:35am

Break, Trade Show

10:35am - 10:55am

Christine Towner - EFPR Group CPAS, PLLC   |   Impact of the New Tax Law on Craft Beverage Business

10:55am - 11:25am

Stefan Fleming - Empire State Development   |   ESD Updates

11:25am - 11:55am

Thomas Donohue - NYS Liquor Authority   |   NYS Liquor Authority Updates

12:00pm - 1:00pm

Lunch, Trade Show

1:00pm - 1:45pm

Rich Michaels - F.X. Matt Brewing Company   |   Importance of Quality Control for Craft Brewers

Chris Gerling - NYS Agricultural Experiment Station   |    Food Safety Modernization Act

1:45pm - 2:30pm

Will Cleveland - Democrat and Chronicle   |   Regional Beer Scene

(1:45-2:00pm)  Lindsay Pashow - Harvest NY   |   CCE's Cider Apple Supply Chain Survey

(2:00-2:30PM)  Steve Selin - South Hill Cider   |   Do the Apples Matter, and Where Do I Get Them

2:30pm - 2:45pm

Break, Trade Show

2:45pm - 3:35pm

Randy Worobo - Cornell CALS, Department of Food Science   |   Bottling Line Sanitation                                                                                                                             

3:35pm - 4:20pm

Glenn Clark - Crafting A Brand   |   How To Build An Unforgettable Brand In A Crowded Industry

4:20pm - 5:00pm

Tasting Room Experience Panel Discussion:

Jon Mansfield - War Horse Brewery   |   Victor Pultinas - Lake Drum Brewing   |   Mike Darling - Crafty Ales  

5:00pm - 6:00pm

Networking Social Hour



Wednesday, March 28th (optional)

8:30AM - 12:00pM

The Seneca County Cornell Cooperative Extension will host two field trips from 8:30am to Noon. Choose to attend either the Brewery trip or the Cidery trip. The field trips are open to the public and do not require attendance at the Tuesday, March 27th conference.

COST: $20/person includes refreshments.
Choose one:

  • The Brewery Field Trip will visit Fleur de Lis Beer Works. Fleur de Lis will be brewing a batch of beer while we’re there so participants will have the opportunity to observe and ask questions about the beer-making process.
  • The Cidery Field Trip will visit Red Jacket Orchards to see their juicing operation and tree nursery and then visit The Cider Lab, a local cidery specializing in adding complexity to their ciders by using multiple yeasts in fermentation.